What was the project?
We partnered with creative Agency Add Mustard to produce a 30 second Television Advertisement and integrated campaign for Attraction Tickets, the UK’s leading attraction ticket provider. The campaign would feature 3 of their key partners: Walt Disney World Resort Florida, Universal Orlando Resort and Seaworld.
The aims of the advert were to inform existing customers about the company’s rebranding from Attraction Tickets Direct to AttractionTickets.com, attract a new audience and positively promote the emotional aspect of ‘Adding Happiness’ and connecting that to AttractionTickets.com.
We set out to capture the reactions of 3 characters (7-8 year old, 13-15 year old, and an adult male) with close-up, high-quality shots of their awe and wonder as they watch b-roll footage of the Disney, Universal and SeaWorld experiences.
What was the team and tech?
For this project filming took place at our in-house studio space. We used Arri Amira cameras to capture close-up shots in crisp, clear shots of the characters. As the advert would also contain existing b-roll footage of the attractions, getting the lighting to be consistent with our shots was essential. We used a range of soft box lighting to achieve this.
What was the impact of the video?